AI Visibility Audit.
What AI assistants say about your business
Find out whether ChatGPT, Gemini, Perplexity, Copilot, Claude and Google AI Overviews recommend you, what they get wrong, and which competitors they name instead.
What is an AI visibility audit?
An AI visibility audit tests what AI assistants such as ChatGPT, Gemini, Perplexity, Copilot, Claude and Google AI Overviews say when people ask about your services. It records whether your business is named, which competitors are named instead, what the answers get wrong and which sources they rely on, then lists the fixes in order of impact. Hermitz Media runs AI visibility audits for businesses in the UAE and abroad.
What we test
The full AI visibility audit
Your customers now ask AI assistants which company to choose. The audit shows what those assistants answer.
The questions buyers ask
We agree a list with you, such as "best clinic management software in the UAE" or "who builds websites for real estate in Dubai", in English and in Arabic where it matters.
Every major assistant
ChatGPT, Gemini, Perplexity, Microsoft Copilot, Claude and Google AI Overviews, each tested separately.
Mentions and position
Whether you are named, how early in the answer, and alongside which competitors.
Accuracy
What the assistants say about your services, locations, prices and people, and which statements are wrong or out of date.
Sources cited
The websites the answers rely on: directories, review sites, articles, competitors and your own pages.
Crawler access
Whether your robots.txt, firewall or CDN blocks the crawlers AI assistants use, such as GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot.
Entity signals
Whether your name, description and services match across your website, Google Business Profile, LinkedIn and directories, and whether your structured data says the same.
Search index coverage
Whether your key pages are indexed in Google and Bing, which several assistants draw on for current information.
What you receive
A short report and a fix list
- How often each assistant names you, compared with the competitors it names instead.
- The wrong or outdated statements, with the source each one most likely comes from.
- A fix list in order of impact: quick technical fixes, page changes, profiles to correct and the sites worth earning a mention on.
- A walkthrough call to go through the findings with your team.
Keeping it honest
Why AI answers vary, and how we measure them
- The same question can get a different answer on another day, for another user or in another country. So we ask each question several times and report how often you are named, not a single screenshot.
- We test in clean sessions without anyone's history, from the UAE and from the other markets you sell in.
- Nobody controls what AI assistants say or can guarantee a mention. The audit shows where you stand and which signals raise your chances.
Audit or ongoing work?
What comes after
The audit is a one-off measurement. Fixing what it finds is ongoing work:
- To become the answer that assistants quote, see AEO services.
- To be recommended by ChatGPT, Gemini and other generative engines, see GEO services.
- For one plan that covers Google and AI search together, see AI SEO services.
- For crawler, speed and indexing problems, see the technical SEO audit.
- Repeat the audit after three months to measure what changed.
Who it is for
When an audit pays off
- Businesses whose buyers ask AI before they call: B2B and professional services, clinics, real estate, education and software.
- Companies that have seen an assistant give wrong information about them, or recommend a competitor by name.
- Marketing teams that need a baseline before investing in AEO or GEO.
- Want a quick first look? The free SEO audit includes a short AI search check; the full audit goes much deeper.
FAQ
Frequently asked questions
Is an AI visibility audit the same as AEO or GEO?
No. The audit measures where you stand today across AI assistants. AEO and GEO are the ongoing work that improves it. Many businesses start with the audit so they know what to fix first.
Which AI assistants do you test?
ChatGPT, Gemini, Perplexity, Microsoft Copilot, Claude and Google AI Overviews. If your buyers use another assistant, we add it.
Can you guarantee that ChatGPT will recommend us?
No. Nobody controls what AI assistants say, and anyone who promises a mention is guessing. We show what they say now, why, and which changes give you the best chance of being named.
Do you test in Arabic?
Yes, where your customers search in Arabic. Answers in Arabic often rely on different sources from answers in English.
Do you need access to our accounts?
No. The audit works from the outside, the way your customers see you. Access to Search Console and your server logs is optional and lets us also check how often AI crawlers visit your site.
How often should we repeat the audit?
Every three to six months, or after a major change such as a new website, so you can see whether the fixes worked.
Tell us what you want to build
Send a short brief and get a reference number straight away. We reply with questions, an approach and a quote.
hello@hermitz.com +971 54 438 1614 Hermitz Media · Dubai, United Arab Emirates
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